Platinu Pilluchina · 2025
Moutai Dream Red Vino Winkunapaq Ch'uskuna
- A' Design Award Platinu Premiu 2025 in Pilluchina
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 947,507
- Verification code 0A799D9D4B · Verify this award
Colors
About Moutai Dream Red Vino Winkunapaq Ch'uskuna
Moutai Dream Red nisqaqa huk ch'uskuna ruwaymi, China llaqtapa tragonpaq kamasqa. Kay ch'uskunaqa 137, 137, 360 milimetrokunam tupun, hinaspa Han dinastiya laqasqa ruwaykunamanta hamuq puka cinabrio llimp'iwan, yana llimp'iwan ima ruwasqa, sumaq allin qhawarinapaq. Huk siq'isqapim marcapa uywan rikhurin, huk qirota huqarispa kusikuypi. Kaypa ruwayninqa t'uquchay ruwayta, q'uñi qullqi churayta, ultravioleta imprentata ima apaykachan, musuqmanta hap'iy atina sapaq papelpi. Ch'uskunamanta 95 porcientohinam pachamamata amachaq, ismuq kaqmi. Kay ruwayqa regalokunapaq, huñunakuypaq, hatun mikhuykunapaq imam kamasqa.
About the A' Design Award Platinu Premiu
Moutai Dream Red Vino Winkunapaq Ch'uskuna A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Moutai Dream Red Vino Winkunapaq Ch'uskuna hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Moutai Dream Red Vino Winkunapaq Ch'uskuna A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.
Press Kit
- Unique Properties
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensions & Packaging
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Production Technology
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Design Challenge
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Research
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Project Duration
- Renhuai city, 5 March 2024-19 April 2024
- Operation Flow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Image Credits
- Moutai Industrial Design Center
