Heinberg Ñuqup Ruwaynin: Ujyana Wayqasqa by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.
FierruPilluchina· 2025
Heinberg Ñuqup Ruwaynin: Ujyana Wayqasqa
Client: Heinberg Co.
A' Design Award Fierru Premiu Winner in Pilluchina Category
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The Design
About Heinberg Ñuqup Ruwaynin: Ujyana Wayqasqa
Qillqasqa: Heinberg nisqaqa huk pukyu ujyanapaq (energy drink) botella wayqasqanmi kan. Sutinqa huk hatun urqumanta rimarin, chaymantapas graphics nisqankunapi qaway ancha llanu urqukuna hinaspa paqcha unukuna llampu, qawpu chiwanwan sirasqa rikurin. Kay ñawpaq imagina sumaqllaña kaqmi cheqaq kaynin, kallpa, hinaspa pachamama kayninta rikuchinanpaq ruwasqa kan. Botellaqa 220 milímetro suni, 85 milímetro kicharisqa, 85 milímetro kinraysapa kan, hinaspa makipi allinta hapikunanpaq rakisqa kachkan, aswan facil apaykachanapaq. Ruedasqa tapa botellata mana llikinampaq harkan. Shrink etiqueta nisqaqa dibujokunata apan, hinaspa huk qhaway harkaq capa yaykuchin, ujyanata inti kanchaymanta amachananpaq.
The Recognition
About the A' Design Award Fierru Premiu
Heinberg Ñuqup Ruwaynin: Ujyana Wayqasqa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Heinberg Ñuqup Ruwaynin: Ujyana Wayqasqa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Heinberg Ñuqup Ruwaynin: Ujyana Wayqasqa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is not only visually appealing but also functional and sustainable, aiming to create a unique experience for the consumer. Hienberg is a premium drink that combines authentic flavors with high quality, and its packaging reflects these values.
- Dimensions & Packaging
- 220 mm x 85 mm x 85 mm
- Tags
- Label Shrink, Energy Drink
- Production Technology
- Label Shrink
- Design Challenge
- To further protect the product, the packaging includes a UV-protective layer that shields the beverage from sunlight.
- Research
- The bottle is designed to fit comfortably in hand and is easy to carry. The screw-top lid prevents leaks
- Inspiration
- Hienberg means "majestic mountain", and this name has inspired our packaging design. Our goal was to convey a sense of authenticity, strength, and nature to the consumer.
- Project Duration
- The project started in March 2023 in Tehran and finished in September 2024 in Tehran.
- Operation Flow
- The packaging features minimalist designs of mountains and waterfalls, evoking a sense of calm and authenticity. These designs are created with soft, flowing lines to align with the Hienberg brand.
- Patents
- Copyright 2025 Heinberg co. all rights reserved.
- Team Members
- Design Director: Matin Mirzaei
- Image Credits
- Photographer: Iman Alemozaffar
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