Eternal Moon Killap Wiñayninpa Wasichaynin by Sha Feng and Jiayi Lu

Eternal Moon Killap Wiñayninpa Wasichaynin by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2025

Eternal Moon Killap Wiñayninpa Wasichaynin

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Killap Wiñayninpa Wasichaynin

Killap Wiñayninpa Wasichaynin nisqaqa quyllurpa aycha t'antan (mooncake) apaykachanapaq ruwasqa qullqi wasichaymi kan. Kay wasichaqa Chawpi-Rutuy raymipa yuyaynintan qhawarichin, hatun rikchaypi, ñawpa willakuykunata saqiruspa, killap wiñayninman hinaspa runakunap kuska kawsayninman churakuspa. Ruwasqa sut'inchaymi killata pusaq kikin tiyaypi rikuchin: nina, t'ika, rumi, phuyu, mama qucha, wayra, urqukuna, sacha sachakuna. Sut'i llimp'iywan印imapaq (spot color printing) hinaspa q'uñi qillay marcaywan (hot stamping) ruwasqa kan. Hawan kaq wasichaqa 335 by 75 by 195 millimetro tupuyniyuqmi, hukchallan aswan huch'uy killap aycha t'antanpaq wasichakuna 70 by 70 by 35 millimetro tupuyniyuq ukhupi churasqa kan.

The Recognition

About the A' Design Award Burunsi Premiu

Eternal Moon Killap Wiñayninpa Wasichaynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Eternal Moon Killap Wiñayninpa Wasichaynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Eternal Moon Killap Wiñayninpa Wasichaynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.