Jinzhongzi Baijiu Botella Churana Wakichiy by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.
FierruPilluchina· 2026
Jinzhongzi Baijiu Botella Churana Wakichiy
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award Fierru Premiu Winner in Pilluchina Category
Verified Award Winner
Verify Award Status for #173074The Design
About Jinzhongzi Baijiu Botella Churana Wakichiy
Jinzhongzi nisqaqa huk sumaq churana wakichiymi, China suyupi Anhui provinciapi ruwasqa allin baijiu upyanapaq. Kay upyanaqa crystal qhispi botellapim churakun, chaypa uray raphinqa awasqa suqus (bamboo) chhillpikunawan mayt'usqa, hinaspa spray llimp'iwan tukuchisqa kachkan. Chay suqus away willanmi kay markap unay pacha waqaychana ruwayninmanta, chaypim suqus chhillpikuna especial hampisqa manka muyuriqninpi awasqa karqan, upyana poqonanpaq waqaychanapaq. Botellaqa 145, 115, 275 milimetrokunam tupun. Chay awasqa allichayqa llamiykuna sumaq kayta churanaman yapan, hinallataq markap kikin kayninta kallpachan.
The Recognition
About the A' Design Award Fierru Premiu
Jinzhongzi Baijiu Botella Churana Wakichiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Jinzhongzi Baijiu Botella Churana Wakichiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Jinzhongzi Baijiu Botella Churana Wakichiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
- Dimensions & Packaging
- 145mm*115mm*275mm
- Tags
- Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
- Production Technology
- This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
- Design Challenge
- The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
- Research
- Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
- Inspiration
- The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
- Team Members
- Creative Director:Wen Liu
Design Executor:Maoxiang Pan,Xiangdong Yuan
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