Guojiao 1573 Baijiu Upyanapaq Churana by Wen Liu

Guojiao 1573 Baijiu Upyanapaq Churana by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2026

Guojiao 1573 Baijiu Upyanapaq Churana

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Baijiu Upyanapaq Churana

Guojiao 1573 nisqaqa huk sumaq chinamanta baijiu upyanapaq wakichisqa, pisilla ruwasqa churana disenyum. Kay disenyoqa loong nisqamanta hap'in, chayqa Chinapa kawsayninpi allin samiyuq rikch'aymi. Kimsa ladoyuq sikllaywan loong rikch'ayqa botellapipas hawa churanapipas rikuchikun, wakin rakinkunataq ukhupi pakasqa kachkan. Botellaqa ñawpa hornopi rupachisqa cerámica ruwaywanmi ruwasqa, makillawantaq siq'isqa. Churanaqa 205 por 170 por 295 milimetrokunatam tupun. Chay thak, sumaqchasqa rikch'ayqa rantiqta churanata maskhananpaq kichananpaqpas wahan.

The Recognition

About the A' Design Award Qullqi Premiu

Guojiao 1573 Baijiu Upyanapaq Churana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Guojiao 1573 Baijiu Upyanapaq Churana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Guojiao 1573 Baijiu Upyanapaq Churana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li