Tingwei Chang - Bank Sinopac nisqap Fountain Of Fortune Musuq Wata Pʼistuy diseñon

Tingwei Chang - Bank Sinopac nisqap Fountain Of Fortune Musuq Wata Pʼistuy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2026

Fountain Of Fortune Musuq Wata Pʼistuy

Tingwei Chang - Bank Sinopac rurasqa

Mañakuq: Bank SinoPac

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#174319 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Fountain Of Fortune Musuq Wata Pʼistuy nisqamanta

Kay suñay huñu llimphipi rikuchisqa pʼistuywan kachkan, iskay Kusi Yaku latawan huk sunquchakuq puriq puka sobrewan. Kay ruwayqa ñawpaq suñanakuyta musuqmanta rikuchin rikuykuna willakuywan, rikchʼanachiq imaykunawan, chaymantapas huñusqa digital atikuywan. Ñawpa Musuq Wata rikchʼaykunata kunan pacha atikuq imaykunawan tinkuchispa, kay ruwayqa cuerpoyuq chaymantapas digital chaqrukunata rikuchin huk huñusqa raymi tarikuypi. Ñawpa rikchʼanachiqkuna digital atikuywan huñusqa kaynin, ñawpa kawsay ruwaykunata kunan pacha rimanakuy ñankunawan tinkuchiq ñanta rikuchin.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Fountain Of Fortune Musuq Wata Pʼistuy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Fountain Of Fortune Musuq Wata Pʼistuy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Fountain Of Fortune Musuq Wata Pʼistuy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Tupukuna & P'istuy: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Etiquetakuna: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Ruway Tecnología: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Diseño Sasachakuy: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
T'aqwiy: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Kallpachay: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Llamk'ay Pacha: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Purichiy Puriy: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Huñu Runakuna: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Siq'i Hayñikuna: All images by Bank SinoPac.