Hellenic Routes Kutimanta Servichikuq Vino Botella by Antonia Skaraki

Hellenic Routes Kutimanta Servichikuq Vino Botella by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2026

Hellenic Routes Kutimanta Servichikuq Vino Botella

by Antonia Skaraki

Client: Elgeka

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Hellenic Routes Kutimanta Servichikuq Vino Botella

Hellenic Routes nisqaqa huk kutimanta servichikuq vino botellam, kultura yuyarina hina ruwasqa. Chay rectángulo qhispi botellaqa pampa, liwru hina rikch'ayniyuqmi, chaymi hap'iyta waqaychaytapas hawallata ruwan. Etiquetankunaqa sello postal hina ruwasqam kachkan, hinaspa Grecia vino ruway suyukunawan t'inkisqa llaqta costumbres p'achakunata rikuchin. Sumaq rapi, llamkhana tukusqayuq hinallataq sut'i imprimisqawan, p'acha siq'ikunata marco ruwaykunatapas rikuchin. Botellaqa 96 mm anchoyuq, 42 mm ukhuyuq, 175 mm sayayniyuqmi. Chay rikch'ayninqa huñuna otaq sumaqchana ima hina kutimanta servichikunapaqmi wahan.

The Recognition

About the A' Design Award Qullqi Premiu

Hellenic Routes Kutimanta Servichikuq Vino Botella A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hellenic Routes Kutimanta Servichikuq Vino Botella ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hellenic Routes Kutimanta Servichikuq Vino Botella achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas