Hangzhou Minsheng Healthcare Co., Ltd nisqap Minsheng Lesuke Ch'uskuchana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.
BurunsiPilluchina· 2026
Minsheng Lesuke Ch'uskuchana
Hangzhou Minsheng Healthcare Co., Ltd rurasqa
Mañakuq: Hangzhou Minsheng Healthcare Co., Ltd
Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq
Taripasqa Premio Atipaq
#177214 nisqapaq Premio Kayninta TaripayDiseñomanta
Minsheng Lesuke Ch'uskuchana nisqamanta
Minsheng Lesuke nisqaqa pitayta saqinapaq hampipaq ch'uskuchana ruwaymi. Kay ruwayqa ñawpaqman puriq asiy uya unanchata hinallataq allin kawsay llimp'ikunata llamk'achin, manchachiykunamanta aswan kallpachayta qunapaq. Q'illu-puka qallariy ch'uskuqa pitayta saqiy pacha qallariyta unanchan, q'umir hark'ay ch'uskutaq wiñayta hinallataq chaninchayta rikuchin. Sapa p'unchaw hampi hap'inakunaqa allin ruwasqa q'uñi ñit'iy llik'ina siq'ikunawan rakisqa kachkan, chaymi sapa p'unchaw huk hap'inalla kicharikun hinaspa ñawpaqman puriyqa rikukullanpuni. Kurkunqa musuqmanta llamk'achina rap'imanta ruwasqa huñusqa llikawan ruwasqa, mana llipipiq rap'iwan hinallataq llamp'u llamiy llikawan tukusqa.
Riqsichiy
A' Design Award Burunsi Premiu nisqamanta
Minsheng Lesuke Ch'uskuchana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Minsheng Lesuke Ch'uskuchana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Minsheng Lesuke Ch'uskuchana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
- Tupukuna & P'istuy
- product dimensions, 82 mm x 25 mm x 125 mm
- Etiquetakuna
- Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
- Ruway Tecnología
- The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
- Diseño Sasachakuy
- Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
- T'aqwiy
- Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
- Kallpachay
- The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
- Llamk'ay Pacha
- The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
- Purichiy Puriy
- Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.
Auspiciasqa
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