Pinar Nature Blend Upyana Churana Wakichiy by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Upyana Churana Wakichiy by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2026

Pinar Nature Blend Upyana Churana Wakichiy

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner
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Colors

The Design

About Pinar Nature Blend Upyana Churana Wakichiy

Pinar Nature Blend nisqaqa quramanta ruwasqa upyanakunapa ayllunpaq huk churana wakichiymi. Kay wakichiyqa qura upyanakunapa categorianman huk sasachakuyniyuq kaqta mana, aswanpas huk chuya, musuq kawsayman hina, hunt'asqa qhaway ruwayta churan. Pachamamapa llimphinkunaqa siq'isqa ruwaykunawan chaymapas ukhunpi kaqkunapa fotografía rikch'aykunawan hukllachasqa kanku. Huk chuya patachasqa qhawayqa rantiqkunata sapa laya upyanata usqhaylla riqsinankupaq yanapan. Llamp'u llimphi tikraykunapa rantinpi, sinchi t'aqasqa tikraykunam apaykachasqa, chaywanmi kartun patakunapi ñit'iyqa chuya, kaqlla kananpaq. Kay ruwaypa paqarichisqanqa qhaway ch'aqwayta pisiyachin, chaymantapas kay ruwasqakunapa ayllunta atipanakuq hukkunamanta estantepi t'aqan.

The Recognition

About the A' Design Award Burunsi Premiu

Pinar Nature Blend Upyana Churana Wakichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Pinar Nature Blend Upyana Churana Wakichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Pinar Nature Blend Upyana Churana Wakichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas