Kazuo Fukushima and Aya Tanaka nisqap Heritage Wrap Beverage Packaging Primary Function: Upyana Qillqana Pintu diseñon

Kazuo Fukushima and Aya Tanaka nisqap Heritage Wrap Beverage Packaging Primary Function: Upyana Qillqana Pintu diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2026

Heritage Wrap Beverage Packaging Primary Function: Upyana Qillqana Pintu

Kazuo Fukushima and Aya Tanaka rurasqa

Mañakuq: Meiji China Investment Co.,Ltd.

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#179695 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Heritage Wrap Beverage Packaging Primary Function: Upyana Qillqana Pintu nisqamanta

Book Text: Kay upyana qillqana pinturmi huk yana t'i lateta musuq llinphi rikuchiykunawan musuqmanta kawsachin. Ñawpa allichana llinphikunaqa hukllachasqa muyuriq siq'ikunaman tikrachisqa, chaymi tukuy kuchunmanta rikukuyta yanapan, hinaspataq takiyniyuq ñawi puriyta kamarin. Chawpipi allichasqa qillqanaqa sut'ikayta hinaspa ñiqinchasqa kayta sayachin, allichana qhapaq kayta sut'i qhawaywan chimpapurachispa. Kay rurayqa allichasqa ichaqa achaykuq rikukuyta qun, chaymi anaq estanteq sumaq riqsiyninta hinaspa hukniraq rantikuy wasikunapi ñawi kallpachayniyuq kayta amachan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Heritage Wrap Beverage Packaging Primary Function: Upyana Qillqana Pintu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Heritage Wrap Beverage Packaging Primary Function: Upyana Qillqana Pintu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Heritage Wrap Beverage Packaging Primary Function: Upyana Qillqana Pintu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Tupukuna & P'istuy: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Etiquetakuna: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Ruway Tecnología: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Diseño Sasachakuy: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
T'aqwiy: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Kallpachay: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Llamk'ay Pacha: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Purichiy Puriy: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Huñu Runakuna: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Siq'i Hayñikuna: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD