Cafe Guardiao Kaphiy Wankusqa (Empaque) by Tipz

Cafe Guardiao Kaphiy Wankusqa (Empaque) by Tipz is a highly esteemed winner of the very prestigious 2026 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2026

Cafe Guardiao Kaphiy Wankusqa (Empaque)

by Tipz

Client: Cooabriel

A' Design Award Burunsi Premiu Winner in Pilluchina Category

6,624

Verified Award Winner

Verify Award Status for #181277

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Colors

The Design

About Cafe Guardiao Kaphiy Wankusqa (Empaque)

Cafe Guardiao nisqaqa huk Brasil suyupi cooperativa ruwasqan sumaq kañasqa hinaspa kutasqa kaphiypaq wankuna (empaque) diseñom. Kay rikch'ay riqsichiyqa huk arcángel siq'iwan takyachisqa kachkan, grabado nisqa hina siq'isqa, amachaq raprankunataq aswan hatun rikch'ay ruwaq kachkan. Sinchi qillqa hawa (tipografía) rantina wasipi sut'i rikch'ay ñiqichayta ruwan. Huk etiqueta watuqa kañasqa tupunta, cooperativa paqarimusqanta, hinallataq 100 por ciento ch'uya conilon kasqanta willan. Kraft rapipi hinaspa mate laminado nisqa hawankunapi flexografía ñit'iyqa wankunaman mana lliphlliq tukuyta hinaspa llamiy atina hawata qun.

The Recognition

About the A' Design Award Burunsi Premiu

Cafe Guardiao Kaphiy Wankusqa (Empaque) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Cafe Guardiao Kaphiy Wankusqa (Empaque) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Cafe Guardiao Kaphiy Wankusqa (Empaque) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensions & Packaging: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tags: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Production Technology: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Design Challenge: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Research: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspiration: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Project Duration: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Operation Flow: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Team Members: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro