Yao Wu nisqap Mountain River and Sage Baijiu Regaló Churana Q'ipichana Wakichisqa diseñon

Yao Wu nisqap Mountain River and Sage Baijiu Regaló Churana Q'ipichana Wakichisqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2026

Mountain River and Sage Baijiu Regaló Churana Q'ipichana Wakichisqa

Yao Wu rurasqa

Mañakuq: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

17,399

Taripasqa Premio Atipaq

#182319 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Mountain River and Sage Baijiu Regaló Churana Q'ipichana Wakichisqa nisqamanta

Mountain River and Sage nisqaqa baijiu upyanapaq, huk China distilasqa aqha, regalo churana q'ipichana ruwaymi. Hawa qara qhatapiqa yuraq matte arte papelmanta ruwasqa, ch'usaq kayninpi bronce foil ñit'isqa pallaywan. Ukhupitaq, huk codex hina caja, oak veneer qarayuq engineered k'ullumanta ruwasqa, libro hina kicharikun. Ukhu kirpanaqa Mount Tai orqomanta Yellow River mayumantawan huk hatun panorámico siq'iman mast'arikun, textura papelpi ñit'isqa, kinsa botellakunata huk certificadotawan muyuriqninpi wisq'aspa. Kay ruwayqa Shandong Provincia allpapa cultural geografianmanta hap'ikun. Huk ch'usaq, kunan pacha ruwaymi aqha q'ipichanapi sapa kuti rikukuq ñawpa kaq estilota rantin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Mountain River and Sage Baijiu Regaló Churana Q'ipichana Wakichisqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mountain River and Sage Baijiu Regaló Churana Q'ipichana Wakichisqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mountain River and Sage Baijiu Regaló Churana Q'ipichana Wakichisqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Tupukuna & P'istuy: Length 300mm x Width 240mm x Height 190mm
Etiquetakuna: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Ruway Tecnología: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Diseño Sasachakuy: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
T'aqwiy: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Kallpachay: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Llamk'ay Pacha: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Purichiy Puriy: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patentekuna: /
Huñu Runakuna: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Siq'i Hayñikuna: /