BRANDiT. nisqap Massaya Vino Wayqasqa diseñon

BRANDiT. nisqap Massaya Vino Wayqasqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2014 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2014

Massaya Vino Wayqasqa

BRANDiT. rurasqa

Mañakuq: BRANDiT.

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#32564 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Massaya Vino Wayqasqa nisqamanta

Massaya nisqaqa iskay vino purunkunata churanapaq allichasqa sumaq wayqaymi. Aswan achka vino wayqakunaqa sayaq rikuchinapaq ruwakun, hinaspa purunkuna urqusqa kaqtinqa qhepaman wikch'unallanku. Massaya-qa kutin-kutin allin puriq wayqatam qun. Kay wayqaqa siqisqa (horizontal) kachkan, vinoqa chay tiyaypi aswan allin waqaychasqa kanmanpaq, hinaspa ñawpa pacha librotam rikch'akun. Ukhupi iskay purunpaq allichasqa kuchusqa (die cut) kanan, chaymi purunkunata allin sumaqta hapin, mana kuyurichkaspa. Kicharina-wisq'akuna imaqa iskay ladopi phawaqkunawan (flaps) hinallataq iskay huch'uy phawaqkunawan llamk'an, chayrayku mana ima sticker-ta necesitanchu. Kay wayqataqa hukmanta hunt'ayta atikun, utaq huk sumaq rikchay kaqta churana p'istupi.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Massaya Vino Wayqasqa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Massaya Vino Wayqasqa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Massaya Vino Wayqasqa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Tupukuna & P'istuy: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Etiquetakuna: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Ruway Tecnología: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Diseño Sasachakuy: The biggest challenge was to transform the concept into a functional design.
T'aqwiy: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Kallpachay: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Llamk'ay Pacha: Winter 2013
Purichiy Puriy: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Huñu Runakuna: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Siq'i Hayñikuna: Vicken Demirdjian