Stumbras Vodka Sutichakuna by Studija Creata

Stumbras Vodka Sutichakuna by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2014

Stumbras Vodka Sutichakuna

by Studija Creata

Client: Stumbras

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner
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Colors

The Design

About Stumbras Vodka Sutichakuna

Kay Stumbras nisqapa Clásico vodka huñunakuyninqa Lituaniamanta ñawpaq vodka ruway kawsaykunata musuqyachin. Ruwayqa ñawpaq tradicional ruwasqata kunanpa rantiqpaq qaylla hinaspa chaniyuq ruwan. Q'umir vidrio botellaqa, Lituaniapa vodka ruwayninpaq chaniyuq pachakuna, chiqap yachaykunamanta willakuykuna, hinaspa kusirikuy ñawi hap'iq sumaq ruwaykunapas – k'uyuchisqa kuchusqa rikch'ayqa ñawpaq fotokunata yuyarichin, uray kaq wiqisqa barraqa clásico tupachisqa ruwaywan hunt'achin, hinaspa qillqaykuna llimp'ikunawan sapakama sub-markapa kikin kayninkunata rikuchin – tukuynin kay tradicional vodka huñunakuyninta mana tradicional hinaspa sumaq munay ruwan.

The Recognition

About the A' Design Award Qullqi Premiu

Stumbras Vodka Sutichakuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Stumbras Vodka Sutichakuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Stumbras Vodka Sutichakuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas