Propeller Sutichay raphikuna by Studija Creata

Propeller Sutichay raphikuna by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.

QuriPilluchina· 2014

Propeller Sutichay raphikuna

by Studija Creata

Client: Stumbras

A' Design Award Quri Premiu Winner in Pilluchina Category

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Verified Award Winner
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Colors

The Design

About Propeller Sutichay raphikuna

Propeller nisqaqa huñusqa upyanakuna kanku tukuy suyukunamanta, hanaq pacha puriy temawan tupachisqa, huk piloto viajero marca personaje hina. Sapa laya upyanapa ruwayninkunataqa rikuchikun askha ilustracionkunawan, aviacion insigniakunaman rikch'aq qillqaykunawan, chaymanta cocktail recetakunata yachachinankupaq dibujokunawanis. Askha laduyuq diseñoqa kallpachasqa kanku imaymana tonoyuq llimp'isqa laminawan, imaymana barnizkunawan, diseñokunawan, relieve ruwaywan ima.

The Recognition

About the A' Design Award Quri Premiu

Propeller Sutichay raphikuna A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Propeller Sutichay raphikuna ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Propeller Sutichay raphikuna munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas