Huge Love P'akina Kaxa by Yufeng Li and Xuan Zhang

Huge Love P'akina Kaxa by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2020

Huge Love P'akina Kaxa

by Yufeng Li and Xuan Zhang

Client: Huge Love

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner
Verify Award Status for #86630

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huge Love P'akina Kaxa

Kay p'akiypa ruwayninqa wayna sipaskunap munasqan sumaq rikch'ayninman hina kananmi. ¿Imataq wayna sipaskuna yuyaykukunku? Paykunaqa kusikuypaq kawsayta mask'akunku, sanu sumaqniykutapas wayllukunku. Chaynallataqmi sapan kayninkuta mask'akunku, mosoq imakunata kallpachakunku chaskikunankupaq. Chayraykum kay ruwayqa warmi hampinkunap industriampi ñawpaq p'akiy rikch'ayninmanta t'aqakun, aswan sanu kusikusqallataq.

The Recognition

About the A' Design Award Fierru Premiu

Huge Love P'akina Kaxa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Huge Love P'akina Kaxa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Huge Love P'akina Kaxa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging: Width 75mm x Depth 32mm x Height 80mm
Tags: Love, Packaging, Fashion, Daily use, Life
Production Technology: Requires special printing paper and process support, using the right die.
Design Challenge: A large number of market research and data analysis. Printing technology is combined with production cost control.
Research: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration: The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Team Members: Li Yufeng
Zhang Xuan