Backbone Branding nisqap Yan Natural Juice Botellaq Pʼistuynin diseñon

Backbone Branding nisqap Yan Natural Juice Botellaq Pʼistuynin diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuPilluchina· 2020

Yan Natural Juice Botellaq Pʼistuynin

Backbone Branding rurasqa

Mañakuq: Backbone Branding

Pilluchina T'aqapi A' Design Award Platinu Premiu Atipaq

201,010

Taripasqa Premio Atipaq

#86906 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Yan Natural Juice Botellaq Pʼistuynin nisqamanta

Kay botellaq ruwayninqa Pachamamamanta inspirasqa karqan chaymanta biomimikria nisqa kamachiykunamanta, aswanta kanisqa manzanaq rikch'aynin hina. Kayqa ruwasqa karqan ukhupi kaq productopa orgánico nisqa calidadninta rikuchinapaq. Kay anatomíaqa hukninman tupaq formaykunata paqarichim, chaykunataqa hukninpa qayllanpi estantekunapi icha apaykachasqapi churasqa kaptinkuqa espaciota aswan allinta waqaychay atikun. Marcaq sutinqa etiquetapi sumaqchasqa qillqaywan qillqasqa kachkan. Kay qillqayqa llañu quraq colorinta rikch'aynintapas yuyarichim, Pachamamaman yupaychaspa.

Riqsichiy

A' Design Award Platinu Premiu nisqamanta

Yan Natural Juice Botellaq Pʼistuynin A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Yan Natural Juice Botellaq Pʼistuynin hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Yan Natural Juice Botellaq Pʼistuynin A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Tupukuna & P'istuy: Width 70mm x Depth 85mm x Height 265 mm
Etiquetakuna: natural juice, packaging design, biomimicry, organic,
Ruway Tecnología: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Diseño Sasachakuy: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
T'aqwiy: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Kallpachay: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Llamk'ay Pacha: January to May 2017 in Yerevan Armenia
Purichiy Puriy: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Huñu Runakuna: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Siq'i Hayñikuna: All photo credits to Backbone Branding