Bakers Dozen Egg Carton Runtu Churana by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2020
Bakers Dozen Egg Carton Runtu Churana
Client: Baker's Dozen Egg Cartons, LLC
A' Design Award Qullqi Premiu Winner in Pilluchina Category
Verified Award Winner
Verify Award Status for #87428The Design
About Bakers Dozen Egg Carton Runtu Churana
Baker's Dozen nisqa Runtu Churanaqa 13 runtukunata churanapaq huk kutipuni llamk'achiy atina molde ruwasqa churanam. Runtukunataqa iskay tawantin kaq suyupi churakun, chawpinpi pichqa kaq suyuwan. Kay churanaqa 100 porsiyentu kutichisqa papelmanta ruwasqam, ñawpa molde ruwasqa papel q'aytu ruwaywan. Hatun churana makinakunaqa ch'ulla yupay runtukunallatam churanku, chaymi 13-runtuyuq churanaqa uchuy ruwaqkunapaqmi, paykunaqa runtukunata makillawan churanku chakra qhatukunapi hinaspa chakra ruwaq qhatukunapi. Ukhuman waqyachisqa logoqa patanta llusq'a kachin, chaymi chakra ruwaqkunaqa kikinpa etiquetankunata yapayta atinku.
The Recognition
About the A' Design Award Qullqi Premiu
Bakers Dozen Egg Carton Runtu Churana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Bakers Dozen Egg Carton Runtu Churana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Bakers Dozen Egg Carton Runtu Churana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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