Wei Dai and Kun Luo nisqap Huanghongying Té Waqaychana diseñon

Wei Dai and Kun Luo nisqap Huanghongying Té Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Huanghongying Té Waqaychana

Wei Dai and Kun Luo rurasqa

Mañakuq: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

21,716

Taripasqa Premio Atipaq

#87649 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Huanghongying Té Waqaychana nisqamanta

Huanghongying nisqaqa Guizhou urqukunapi wiñaq téta waqaychanapaq disenom kan. Hawa qhatuqa llasaq mana kaq cartonmanta ruwasqa, chaymi apay, apaykachay ima, kutichiy ima facilqa. Téqa huch'uy separasqa wayaqakunaman t'aqasqa kachkan, chayrayku sapa rakiqa mana huk waqta afectaspa hurqusqa kanman. Makiwan siq'isqa illustracionkuna qhatupi kachkan, chaykunataq téq urqu tiempota, kawsaq pachamama ecologiata, chantapis té chakrapi ruwasqa wiñachiy formakunata rikuchin. Illustracionkunaq ladunpi valorniyoq datukuna qillqasqa kachkan. Kay disenoqa consumidorkunata téq maymanta hamusqanta, allin kasqantawan rikuyta atinankupaq kamachin.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Huanghongying Té Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Huanghongying Té Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Huanghongying Té Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Tupukuna & P'istuy: Width345mm x Depth 165mm x Height 85mm
Etiquetakuna: tea ,packaging, beverage, illustration, Graphics, Environmental
Ruway Tecnología: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Diseño Sasachakuy: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
T'aqwiy: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Kallpachay: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Llamk'ay Pacha: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Purichiy Puriy: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Huñu Runakuna: Designer:Wei Dai
Creative Director:Kun Luo
Siq'i Hayñikuna: Designer Wei DAI,Huanghongying,2017