Iridescent T'i Paquetep Diseñonin by Chieh Yu Chiang

Iridescent T'i Paquetep Diseñonin by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2020

Iridescent T'i Paquetep Diseñonin

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #88575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent T'i Paquetep Diseñonin

Kay proyectoqa inti lluqsimuy chaymanta inti yaykuy artikunata, kawsay ruwaykunata chaymanta culturakunata huk dibujopiqa huñun, tinta brochakunawan kallpayuq siq'isqakunata k'anchariq coloresninwan chaymanta imaymana materialkunawan impresión ruwaykunawan. Brochap kallpaynin chaymanta tintap colorninqa Taiwanmanta t'ip malliyninta rikuchin, k'anchariq coloresqa chaymanta llipiyachiq filmqa k'anchayninkuata rikuchin. Llantukunawan k'anchaykunawan, virtualidad cheqan kaqwan kay diseñop hatun hamut'aynin. T'i culturamanta ñawpaq yuyaykunata p'akichinapaq, kay paqueteqa musuq rikuywan chaymanta diseñokunawan imaymana miraykunaman chaymanta kay pachantinman riqsichiyta munan.

The Recognition

About the A' Design Award Burunsi Premiu

Iridescent T'i Paquetep Diseñonin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Iridescent T'i Paquetep Diseñonin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Iridescent T'i Paquetep Diseñonin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao