Cong Tai Baijiu Upiana Pakay by Wen Liu and Junyi Xiao

Cong Tai Baijiu Upiana Pakay by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Cong Tai Baijiu Upiana Pakay

by Wen Liu and Junyi Xiao

Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd

A' Design Award Qullqi Premiu Winner in Pilluchina Category

29,976

Verified Award Winner

Verify Award Status for #88605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cong Tai Baijiu Upiana Pakay

Cong Tai Baijiu nisqaqa huk Chino upiana wiñaypi yuyarikunapaq pakay ruwaymi, ukucha watapaq lluqsichisqa. Nisqan hatun rikchayqa ñawpaq Chino wasi ruwaymanta punku hap'inamanta hurqusqa, ukuchata chay ñawpaq zodiaco uywa hina watata kicharikuqta rikuchispa. Ukhu unanchaqa ukuchawan qullqiwan tinkuchisqa, qhapaqkaytawan allin kusikuyta rikuchinanpaq, hanaq muyuqñataqmi k'anchariq siq'ita apachikun kawsariy rikch'ayninpaq. Chay p'uñuqa mármol rikch'ayniyuq ceramica ruwasqan, unu chimpachiy llimp'iywan tukuchisqa.

The Recognition

About the A' Design Award Qullqi Premiu

Cong Tai Baijiu Upiana Pakay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Cong Tai Baijiu Upiana Pakay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Cong Tai Baijiu Upiana Pakay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
Dimensions & Packaging: The packaging box size is 160mm in length, 130mm in width and 320mm in height.
Tags: Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
Production Technology: The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
Design Challenge: The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
Research: In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
Inspiration: The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
Project Duration: The project started in March 2019 and finished in April 2019 in Shenzhen.
Operation Flow: For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
Team Members: Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.