Yedao Lugui Baijiu Upyana Yanaqullqa by Wen Liu and Xianwen Wu

Yedao Lugui Baijiu Upyana Yanaqullqa by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Yedao Lugui Baijiu Upyana Yanaqullqa

by Wen Liu and Xianwen Wu

Client: Hainan Yedao Liquor Developemt Co., Ltd

A' Design Award Qullqi Premiu Winner in Pilluchina Category

29,221

Verified Award Winner

Verify Award Status for #88698

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yedao Lugui Baijiu Upyana Yanaqullqa

Yedao Lugui Baijiu nisqaqa huk upyana yanaqullqam, uraymanta China suyupi Hainan markamanta lloqsimuq upyaykunapaq. Pusaq riqsisqa sumaq qhawana kuchukuna Hainanmanta qispiy botellap ñawpaqempi siqikunahina rikuchisqam. Kunka qillqasqan huk llimphiwan rakisqa. Hawa cajaqa acrilicomantawan rapimantam ruwasqa, chaymi ukupi kaq siqisqa botellaqa allinta rikukun. Cajamanqa qori sellowan silk imprentawanmi churasqa, botellataqmi kañasqa wayta llamkaywan tukuchisqa. Sumaq anqas llimphi churaymi Hainanpa kikin kawsayninta puriykachaynintapas rikuchin.

The Recognition

About the A' Design Award Qullqi Premiu

Yedao Lugui Baijiu Upyana Yanaqullqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Yedao Lugui Baijiu Upyana Yanaqullqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Yedao Lugui Baijiu Upyana Yanaqullqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensions & Packaging: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Tags: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Production Technology: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Design Challenge: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Research: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiration: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Team Members: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.