Litete Brand Design nisqap Jingyang Brick Tea Ruwana: Té K'uyuchisqa P'istuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2020

Jingyang Brick Tea Ruwana: Té K'uyuchisqa P'istuna

Litete Brand Design rurasqa

Mañakuq: Litete Brand Design

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#89381 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Jingyang Brick Tea Ruwana: Té K'uyuchisqa P'istuna nisqamanta

Jingyang Brick Té nisqaqa ñit'isqa té t'iqchakunapaq p'istuna llut'aymi. Kay p'istunaqa 100 mm 100 mm 40 mm sayayniyoqmi, makiwan ruwasqa aruz papelmanta ruwasqa, kaymi humeducha jark'aq. Wamphaqinqa makiwanmi churasqa k'ullu llanka pampachasqawan, chayqa unay chino ruwaymi. Siq'ikunaqa qhatuq runakunaq kawsayninta chaymantapas Qing suyup tukukuy pachanpi runakunaq kawsaynin yachaynintam rikuchin, kimsa unay chino llimphikunam kay p'istunapi churasqa. Uraynintaqa huk papel unanchawanmi wisq'asqa. Huk qora waskha kipuwanmi p'istunata wisq'an chaymantapas apananpaq makiq hap'inan hinam.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Jingyang Brick Tea Ruwana: Té K'uyuchisqa P'istuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jingyang Brick Tea Ruwana: Té K'uyuchisqa P'istuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jingyang Brick Tea Ruwana: Té K'uyuchisqa P'istuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Tupukuna & P'istuy: 100 mm x 100 mm x 40 mm
Etiquetakuna: Engraving,Tea Packaging,Packaging design
Ruway Tecnología: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Diseño Sasachakuy: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
T'aqwiy: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Kallpachay: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Llamk'ay Pacha: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Purichiy Puriy: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patentekuna: Copyrights belong to Langcer Lee, 2019.
Huñu Runakuna: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Siq'i Hayñikuna: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018