Xin You Ran Baijiu Primary Function: Traguta Pakay by Wen Liu and Rong Mei

Xin You Ran Baijiu Primary Function: Traguta Pakay by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Xin You Ran Baijiu Primary Function: Traguta Pakay

by Wen Liu and Rong Mei

Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xin You Ran Baijiu Primary Function: Traguta Pakay

Xin You Ran Baijiu nisqaqa huk chino traguq pakaynin kamachiymi, huk zodiaco watapaq lluqsimuq. Uma rikuchiy imayqa chino qillqa qillqayta pacha llimphi llimphiywan hukllachan. Qillqaq rakhu siqinqa llimphiq pacha uhupi kayninwan sumaq huchuy detallenwanpas hukllachasqa, chaymi iskaynin arte laya hukllataña rikuchikun. Rurayninqa Hai, chino zodiacopi khuchi unancha. Papel, ceramica hinaspa k'ullu kuskachasqam churakun chino kawsayta rikuchinapaq. Kajaqa 180 mm sunilyuq, 150 mm kimraylyuq, 320 mm hawakayniyuqmi.

The Recognition

About the A' Design Award Qullqi Premiu

Xin You Ran Baijiu Primary Function: Traguta Pakay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Xin You Ran Baijiu Primary Function: Traguta Pakay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Xin You Ran Baijiu Primary Function: Traguta Pakay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensions & Packaging: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tags: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology: The materials of design are paper, ceramic and wood.
Design Challenge: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Research: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Project Duration: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Team Members: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.