India Packaging Primary Function: Kaqpaq P'istuynin by Xiaomi

India Packaging Primary Function: Kaqpaq P'istuynin by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

India Packaging Primary Function: Kaqpaq P'istuynin

by Xiaomi

Client: Xiaomi

A' Design Award Qullqi Premiu Winner in Pilluchina Category

30,764

Verified Award Winner

Verify Award Status for #92159

View at A' Design Award Press Release Award Badge

Colors

The Design

About India Packaging Primary Function: Kaqpaq P'istuynin

India Packaging nisqaqa huk p'istuy sistemam, India qhatupi rantikuq elektronika ruwaykunapaq kamachisqa. Kay ruwaymi naranja hina yana llimphikunata tinkuchispa churan, ñawiwan qhawaspa astawan rikch'akunanpaq, hatun marka llimphinta rikuchinanpaqpas. Sapa kaja ukhupi huk cheqasllam marka reqsiyta apan, chaymi tukuy ruwaykunapi, huk niraq categoriakunapi, huk niraq sayaykunapipas kikin estilo waqaychakun. Ñawpaqpi sut'i wakichisqan hatun ruwaymanta willakuykunata, slogan nisqata, hatun rantichiy yuyaykunatapas rikuchin. Sapa kajaqa papelmanta ruwasqam, kuchusqa, wach'usqataq sayanchananpaq.

The Recognition

About the A' Design Award Qullqi Premiu

India Packaging Primary Function: Kaqpaq P'istuynin A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. India Packaging Primary Function: Kaqpaq P'istuynin ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. India Packaging Primary Function: Kaqpaq P'istuynin achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensions & Packaging: dimension height 30-120, Length 50-95, width 32-50mm
Tags: electronic, orange, colorful, technology
Production Technology: material: Paper Structure: paper die cut and fold to box.
Design Challenge: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Research: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiration: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Project Duration: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Operation Flow: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge