Love&wash Kapunapaq: Q'ipina by Alexander Cherkasov

Love&wash Kapunapaq: Q'ipina by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Love&wash Kapunapaq: Q'ipina

by Alexander Cherkasov

Client: Love&wash

A' Design Award Qullqi Premiu Winner in Pilluchina Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Kapunapaq: Q'ipina

Love&wash nisqaqa huk q'ipina ruwaymi, taqsana p'achakunapaq churasqa, chaypi kachkan taqsana aku, taqsana llusk'a, kapsulakuna, ch'ichi hurquq ima. Kay yuyayqa p'achakuna kikinku marq'anakuq hina rikch'anayninwan khuyayta rikuchin. Llimphu p'achakunapaq akup etiquetanpiqa, huk anaranjado t'aqsa p'acha huk denim p'achawan marq'anakun. Logop qillqankunaqa kikin yuyayta kutichinapaqmi t'inkisqa kachkan. Qhipa llimphukunaqa ruwaykunata t'aqan, anqas qillqaqa musuq kayta llimphu kaytawan riqsichin. Kay q'ipinaqa kartunwan plastikowanmi ruwasqa, biodegradable nisqa materialkunatapas wakichisqa kachkan.

The Recognition

About the A' Design Award Qullqi Premiu

Love&wash Kapunapaq: Q'ipina A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Love&wash Kapunapaq: Q'ipina ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Love&wash Kapunapaq: Q'ipina achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin