Nudus Mikhuy Q'apchin by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.
QuriPilluchina· 2020
Nudus Mikhuy Q'apchin
Client: Depot Creative
A' Design Award Quri Premiu Winner in Pilluchina Category
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- Verified Award Winner
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The Design
About Nudus Mikhuy Q'apchin
Kay qallariq empresaq paqueten rikuchin qhali rurumanta hinaspa yurakunamanta ch'uspikunaq q'ala allin kayninta hinaspa pukllay asikuynintapas. Paykunaq sapan kayninkuqa rurumanta hinaspa yurakunamanta k'uchusqa, wayra ch'akichisqa, mana imatapas yapasqa kanku – chayraykum 'q'ala' yuyayqa. Yanaq llimp'iqa sinchi hinaspa mana sapa kaq akllakuy qhali mikhuna qhatupaq, llank'ay wasiqa kayta akllasqa productoq sumaq k'anchariynintan rikuchinanpaq hinaspa astawan rikukunanpaq estante nisqapi. Fotokunaqa productota rikuchinku wayra ch'akichiy ñawpaqninta hinaspa qhipanmanta, ruruqa naturaleza munasqanman hina allin kasqanta rikuchispa.
The Recognition
About the A' Design Award Quri Premiu
Nudus Mikhuy Q'apchin A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Nudus Mikhuy Q'apchin ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Nudus Mikhuy Q'apchin munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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