Family Joy Vino Waqaychana by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2020

Family Joy Vino Waqaychana

by Xu Shihan

Client: Peck Gift

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy Vino Waqaychana

Family Joy nisqaqa vino waqaychanapaq apaykachana qullqi wasi, Chinapa Musuq Wata raymipaq ruwasqa. Cajapi siq'isqaqa huk ayllu muyu mikhuna mesa muyuriqta rikuchin, vino vasukunata hurqusqa kuska. Kay rikchaqmi ayllukunapa huñunakuyninta hinaspa Pukuq Fiesta (Spring Festival) kusi kusi kawsayninta rikuchin. Kay qullqi wasi cajaqa 383.5 sunt'urpi 115 sunt'urpi 374 milimetro sayayniyuqmi, hinaspa qhilli qhillisqa papawan (pit paper) hinaspa qurichasqa (bronzing) llamk'asqa kachkan. Kay disiñuqa vino kawsayta raymi pachawan huñun, chayrayku waqaychasqa vinoqa aylluykunaman, amigokunaman qhawana churina hina allinmi kachkan.

The Recognition

About the A' Design Award Fierru Premiu

Family Joy Vino Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Family Joy Vino Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Family Joy Vino Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019