Jiu Ming Tang Aha Hich'ana Wakichiy by Qi-Jun Wang

Jiu Ming Tang Aha Hich'ana Wakichiy by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Jiu Ming Tang Aha Hich'ana Wakichiy

by Qi-Jun Wang

Client: Wang Qi-jun

A' Design Award Qullqi Premiu Winner in Pilluchina Category

24,227

Verified Award Winner

Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Aha Hich'ana Wakichiy

Jiu Ming Tang nisqaqa huk suñay wakichiy kamachiymi, Chinamanta aha hich'anapaq Dragon Boat Raymiwan tinkusqa. Hawa wayaqaqa pachamamata mana llakichiq papelmanta ruwasqa, q'uñi ñit'iy ruwaywan riqch'ayniyuq. Huk puka sillu Chinamanta ñawpaq allin suerte munaywanmi rikuchin. Sillutaqa llik'inku, wayaqataq huk qillqana mayt'u hina paskakun, chaymi tinkuchiyta waqyan. Ch'usaq hawa uyaqa ukhupi llimphiyuq raymi siq'ikunawan tinkuchikun, chaymi sinchi rikuy ruwayta paqarichin. Kay kamachiyqa ñawpaq raymi kaqkunata musuq wayaqaman apamun kawsay riqsichiyta yanapananpaq.

The Recognition

About the A' Design Award Qullqi Premiu

Jiu Ming Tang Aha Hich'ana Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Jiu Ming Tang Aha Hich'ana Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Jiu Ming Tang Aha Hich'ana Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han