Tongue-Bongue Mishki Mikhuypa P'isqun by Victoria Ax

Tongue-Bongue Mishki Mikhuypa P'isqun by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2020

Tongue-Bongue Mishki Mikhuypa P'isqun

by Victoria Ax

Client: Vi_ax

A' Design Award Burunsi Premiu Winner in Pilluchina Category

16,999

Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Mishki Mikhuypa P'isqun

Munakurqan mikhuy imapaschá p'isquta ruway. P'isqukunata wiñachispa, aswan allinmi mana musyaypaq kanayki. Qhatupiqa achka rikchakuq allichaykunam kankun, chayraykun wak imata mask'akuna, plantillakunamanta karunchakuna. Chaymi mikhuy ruwaypa kikimpi qhawarikurqan, mikhuykunata hapinapaq siminman churaywan. Kayqa yuyaypa qallariyninmi karqan. Runakuna qallunta llamk'achinku imaymana mishkikunata llunk'anaypaq. Qallu rikchaq lollipopkunaqa huk metáfora surrealista paqarichinku "qallu qallu hawapi".

The Recognition

About the A' Design Award Burunsi Premiu

Tongue-Bongue Mishki Mikhuypa P'isqun A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Tongue-Bongue Mishki Mikhuypa P'isqun sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Tongue-Bongue Mishki Mikhuypa P'isqun mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.