Hailuo Uyarina Q'ipichana (Headphone Packaging) by Xiaomi

Hailuo Uyarina Q'ipichana (Headphone Packaging) by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.

QuriPilluchina· 2020

Hailuo Uyarina Q'ipichana (Headphone Packaging)

by Xiaomi

Client: Xiaomi

A' Design Award Quri Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #98591

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Colors

The Design

About Hailuo Uyarina Q'ipichana (Headphone Packaging)

Hailuo nisqaqa huk q'ipichana ruway kaqmi, rinri ukhupi churakuq uyarinapaq kamasqa. Mana rurupa fotonta rikuchispachu, kay q'ipichanaqa huk kuchusqa nautilus ch'urupa siq'inta rikuchin, uyarinataq chay muyu t'uqu ukhupi churasqa kachkan. Ch'urupa muyu rikch'ayninqa uyarikuypa kutichimuyninwan t'inkisqa kachkan. Lliw siq'iqa hawan patapi hoqarisqa (embossed) ruwasqa, chaywan nautilusqa cheqaqhina rikukunanpaq. Qullqi rapiwan yana tintawan kuskaqa q'ipichanaman huk pisi llipipiyta qun, chaytaq ñawpaqman purisqa tecnologiata rikuchin. Aysaspa kichana kahaqa iskay patata hap'in, chaymi uyarinawan q'aytunkunawan ñawpaqta rikukun, yapaykunataq uranpi samashanku.

The Recognition

About the A' Design Award Quri Premiu

Hailuo Uyarina Q'ipichana (Headphone Packaging) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Hailuo Uyarina Q'ipichana (Headphone Packaging) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Hailuo Uyarina Q'ipichana (Headphone Packaging) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han