Holiday Gift Set Suñay Churakuna Q'ipichay by Salvita Bingelyte

Holiday Gift Set Suñay Churakuna Q'ipichay by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Holiday Gift Set Suñay Churakuna Q'ipichay

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Qullqi Premiu Winner in Pilluchina Category

26,738

Verified Award Winner

Verify Award Status for #99230

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holiday Gift Set Suñay Churakuna Q'ipichay

Fiesta P'unchaw Suñay Churakuna nisqaqa huk mikhuna fiesta suñaykunapaq q'ipichay ruwaymi. Kay churakunapiqa kachkan 80 g chukulati barra, 40 g qhura t'i q'ipichasqa, 200 g sach'a misk'imanta hunt'asqa p'uyñu, hinaspa 140 g kanilaman asnaq wela. Siq'ikunaqa Zemyna nisqamanta hamun, payqa Lituania allpa mama diosnin, kaypi hina rikuchisqa musuq runa hina zapatilla hinaspa uyarina ninrichanwan. Diospa uma unquy yuraq chukchanqa riti hinaraq fiesta rikch'aykunata yuyarichin. Sumaq sach'a llimphi churasqaqa mikhuna ruwaqkunata rikuchin. Offset, flexografía hinaspa digital llimphinamanta llut'anku.

The Recognition

About the A' Design Award Qullqi Premiu

Holiday Gift Set Suñay Churakuna Q'ipichay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Holiday Gift Set Suñay Churakuna Q'ipichay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Holiday Gift Set Suñay Churakuna Q'ipichay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)