Quri Pilluchina · 2020
Buchanan's Red Seal Whisky Botella Envoltura Ruway
by Pierre Delebois - forceMAJEURE Design
- A' Design Award Quri Premiu 2020 in Pilluchina
- CLIENT: Diageo
- Estimated Number of Design Views: 34,478
- Verification code 38F3254F02 · Verify this award
Colors
About Buchanan's Red Seal Whisky Botella Envoltura Ruway
Buchanan's Red Seal nisqaqa huk chaqrusqa whisky ukyanapaq envoltura ruway kachkan. Kay ruwayqa mosoq botella hina rurasqata, etiquetakunata, hinallataq huk regalo cajatawan hap'in. Botellaqa llamp'u muyu formayoq kachkan, chaywanmi ñawpaq uyanpa chawpinpi churasqa puka sellota muyuriyninpi rikuchin. Buchanan's escudonqa qespi qhipanpi altollan lluqsiq hina rurasqa kachkan, chayraykum escudoqa ñawpaqninta rikukun. Huk altollan lluqsiq firma sellopa kinrayninpi tiyan. Ambar llimp'iyoq qespiqa sikinpi q'umir llimp'iman tikrakun, chaymi tukuy kay whisky ayllupi kaqkunapi rikukun. Regalo cajaqa huk libro hina kicharikuspa botellata rikuchin.
About the A' Design Award Quri Premiu
Buchanan's Red Seal Whisky Botella Envoltura Ruway A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Buchanan's Red Seal Whisky Botella Envoltura Ruway ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Buchanan's Red Seal Whisky Botella Envoltura Ruway munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
