Be Er Xiang Twelve Constellations Kinsa Kimsa Watuqa (Girasol Muhu Maytu by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Kinsa Kimsa Watuqa (Girasol Muhu Maytu by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2020

Be Er Xiang Twelve Constellations Kinsa Kimsa Watuqa (Girasol Muhu Maytu

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Colors

The Design

About Be Er Xiang Twelve Constellations Kinsa Kimsa Watuqa (Girasol Muhu Maytu

Be Er Xiang Chunka Iskayniyuq Quyllurkuna nisqaqa mosoq marcapaq ruwasqa girasol muhu maytuq diseñonmi. Wayaqaqa hoja de lata nisqamanta ruwasqa, ukhunpitaq plástico bolsayuq kachkan, dibujokunataq tawa colorniyuq imprentawan ruwasqa. Sapa maytuqa 100 milímetro diámetroyuq, 150 milímetro sayayniyuqmi kachkan. Dibujokunaqa chunka iskayniyuq quyllurkunata girasol rikchaykunawan tinkurichin. Quyllurkuna tema akllasqa karqan wayna sipaskunapaq sut'i reqsisqa kasqanrayku. Munasqaqa mosoq marcaman huk sut'i rikchaykuchayta quyta, wayna sipas rantikuqkunatapas munachiyta.

The Recognition

About the A' Design Award Burunsi Premiu

Be Er Xiang Twelve Constellations Kinsa Kimsa Watuqa (Girasol Muhu Maytu A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Be Er Xiang Twelve Constellations Kinsa Kimsa Watuqa (Girasol Muhu Maytu sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Be Er Xiang Twelve Constellations Kinsa Kimsa Watuqa (Girasol Muhu Maytu mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019