Wu Primary Function: Suñay Wakaychana by 7654321 Studio

Wu Primary Function: Suñay Wakaychana by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2020

Wu Primary Function: Suñay Wakaychana

by 7654321 Studio

Client: 7654321 Studio

A' Design Award Qullqi Premiu Winner in Pilluchina Category

26,704

Verified Award Winner

Verify Award Status for #99598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Primary Function: Suñay Wakaychana

Wu nisqaqa qullqi, brass, chaymanta esmalte tea vasukunapaq ruwasqa suñay wakaychana huñusqan. Kay cajakunaqa kimsa sayaypi ruwakun, tumpa yana qumir papelta warmapampa llimphisqa kanchaykunawan tinkuchispa, autumn llimphikunapi, thak nisqa hinallataq allin sayasqa kayta paqarichispa. Sapa cajaqa huk tassel apan brass qullqiwan watasqata, iskaynin ladunpi Wei Wu Zhi Zu chaymanta Unay Kusikuy simikuna qillqasqa. Wei Wu Zhi Zu niyta munan runakuna kusisqa kaqkunaqa wiñaypaq kusisqam kanku. Cajaqa hawa qaranta lluchkachispa kicharikun, chaymanta vasuta hinallataq huk qillqasqa tarjetata rikuchin.

The Recognition

About the A' Design Award Qullqi Premiu

Wu Primary Function: Suñay Wakaychana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Wu Primary Function: Suñay Wakaychana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Wu Primary Function: Suñay Wakaychana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging: 330*130*130mm / 255*130*130mm / 180*130*130mm
Tags: Wu, gift packaging
Production Technology: brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge: The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research: Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration: "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration: The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Team Members: Designer:Bosom
Photography:Hello小方
Image Credits: Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.