Cilly Faletusi Kegi mo Meaʻai Vai Inu by Guangzhou Cheung Ying Design Co., Ltd.

Cilly Faletusi Kegi mo Meaʻai Vai Inu by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2021

Cilly Faletusi Kegi mo Meaʻai Vai Inu

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Apamemea Winner in Afifi Category

13,194

Verified Award Winner

Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly Faletusi Kegi mo Meaʻai Vai Inu

Cilly o se mamanu afifi mo se sua rosa roxburghii ua fuafuaina mo tagata faʻatau talavou. O le sua e faʻamoemoeina e faʻamamā le laulaufaiva i le taimi o taumafataga, faʻatasi ai ma le ofoina mai o se filifiliga soifua maloloina ma meaʻai lelei. O le tavā o se apa alumini e mafai ai le teuina o le 245 ml. O le apa e 65 mm le umi, 65 mm le lautele ma le 95 mm le maualuga. O ata faʻatusa e tuʻufaʻatasia ai le sitaili graffiti ma pop art. O le igoa faʻatau o loʻo tuʻuina i totonu o se aʻafiaga faʻafuaseʻi o le sua o loʻo feoso mai. O lanu pupula ma faʻafeagai e maua ai i le apa se foliga talavou ma faʻafiafia.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Cilly Faletusi Kegi mo Meaʻai Vai Inu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Cilly Faletusi Kegi mo Meaʻai Vai Inu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Cilly Faletusi Kegi mo Meaʻai Vai Inu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu