Changle Faiga Afifi mo le 'Ava Malosi e Hai Xia Huang

O le mamanu Changle Faiga Afifi mo le 'Ava Malosi e Hai Xia Huang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2021

Changle Faiga Afifi mo le 'Ava Malosi

na mamanuina e Hai Xia Huang

Tagata Fa'atau: Yuto Group

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #116260

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Changle Faiga Afifi mo le 'Ava Malosi

O Changle o se mamanu afifi mo se uaina soifua maloloina Saina. O le pusa i fafo e faia i pepa palapala ma e mafai ona gaugau vaapiapi mo felauaiga, ona faapipii vave lea i le fale faatumu. O le gauguaina o le pusa e faasaoina ai le avanoa felauaiga ma le tau. O ata faaataata o loo faaalia ai se laau lanumeamata e ola i luga ma i fafo, faatasi ai ma se paepae Ganoderma, se manulele va'a ma mauga o Nanshan. O loo aofia foi i le ata le Longan, medlar ma le Angelica dahurica. O lanu retro mama o loo faaaogaina. O le pusa e fua i le 100 i le 100 i le 270 milimita ma e tu ai se fagu 500 mililita.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Changle Faiga Afifi mo le 'Ava Malosi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Changle Faiga Afifi mo le 'Ava Malosi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Changle Faiga Afifi mo le 'Ava Malosi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Fua & Fa'apipi'i: Box：100mmx100mmx270mm
Bottle：500ml
Fa'ailoga: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Tekonolosi Gaosiga: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Lu'itau o le Mamanu: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Su'esu'ega: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Fa'aosofia: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Umi o le Poloketi: The project done within 1 months in Shenzhen.
Fa'agasologa o Galuega: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Sui o le 'Au: Designer:Huang Hai xia, Art direction:Li Yu Chun