Alu sa'o i le anotusi
Pepsi X SHFW Apa Meainu e PepsiCo Design and Innovation

O le mamanu Pepsi X SHFW Apa Meainu e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.


ArioAfifi· 2021

Pepsi X SHFW Apa Meainu

na mamanuina e PepsiCo Design and Innovation

Tagata Fa'atau: PepsiCo Design & Innovation

Manumalo o le A' Design Award Ario i le Vaega Afifi

25,575

Lanu

Le Mamanu

E Uiga ia Pepsi X SHFW Apa Meainu

O le Pepsi X SHFW o se apa meainu fa'atapula'aina na faia mo le Vaiaso o Teuga Aloa'ia a Shanghai mo le Tautotogo/Taumafanafana 2020 ma tatalaina i Saina. O le apa o se vaega o se faiga fa'asino tino fa'ata'ita'iga lautele na atina'e mo le mea tutupu lava lea e tasi. O le autu o le vaitau o le Lagona ma le Puna e ta'ita'iina ai le mamanu ma atagia ai le su'esu'eina o vaaiga eseese. O foliga na fa'aosofia mai elemene fa'anatura ma tioata e tu'ufa'atasia i totonu o se avanoa e tolu itu. O le fa'ai'uga e feso'ota'i ai le agaga o le brand a Pepsi Black ma galuega eseese a le au fa'ata'ita'i o teuga na fa'aalia i le mea na tupu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Pepsi X SHFW Apa Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Pepsi X SHFW Apa Meainu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pepsi X SHFW Apa Meainu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Fa'ailoga
Packaging, Beverage
Fa'aosofia
The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Sui o le 'Au
PepsiCo Design & Innovation

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

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