Tazo Refresh Galuega Autu: Afifiga o Meainu e PepsiCo Design and Innovation

O le mamanu Tazo Refresh Galuega Autu: Afifiga o Meainu e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Tazo Refresh Galuega Autu: Afifiga o Meainu

na mamanuina e PepsiCo Design and Innovation

Tagata Fa'atau: PepsiCo Design & Innovation

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #118943

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Tazo Refresh Galuega Autu: Afifiga o Meainu

Tazo Refresh o le mamanu afifiga mo se laina o lauti aisa maualuga ua sauni e inu. O le laina e faavae i luga o tofo tulaga masani se tolu o le fa'ailoga, e igoa ia Zen, Awake ma Passion. O lauti ua fa'amaonia e fa'anatura ma e leai ni lanu fa'akemikolo pe fa'asuamalie fa'akemikolo. O le afifiga e ofoina mai i fagu fa'aaogaina fa'atasi e 12 aunese ma fagu fa'aaogaina tele e 42 aunese ua faia i palasitika e 100 pasene mai faitagata. O lanu malolosi o mea'ai e fa'atasi ma le pa'epa'e e fa'aalia manino ai tofo fou ta'itasi i luga o le fata. O le mamanu e fa'amoemoe e fa'atumau ai tagata fa'atau o lo'o iai nei ma e tosina mai ai se aofia sili atu ona fiafia i le su'esu'e.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Tazo Refresh Galuega Autu: Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Tazo Refresh Galuega Autu: Afifiga o Meainu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tazo Refresh Galuega Autu: Afifiga o Meainu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Fa'ailoga: Packaging, Beverage
Fa'aosofia: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Sui o le 'Au: PepsiCo Design & Innovation

Faitau le Fa'asalalauga

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