4Vita Herbs Afifiga o Meainu Vaila'au by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Afifi Competition Category.
ApamemeaAfifi· 2021
4Vita Herbs Afifiga o Meainu Vaila'au
Client: Deep Blue Design
A' Design Award Apamemea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #119262The Design
About 4Vita Herbs Afifiga o Meainu Vaila'au
O le 4Vita Herbs o se mamanu afifiga mo se faasologa o vaila'au e faaaogā e saunia ai meainu. O afifiga taitasi e iai se ata, ma o se faasologa lelei o lanu e fesootai ai ata ia avea ma tasi le faailoga vaaia mo le faasologa atoa. O lanu pupula na maua mai i lanu o fanua vaila'au ma e ese mai lanu maulalo e masani ona vaaia i oloa tutusa. O tusitusiga faamatalaga o loo tuu i luma o le afifiga nai lo o tua, ina ia vave ona faitauina aoga ma faamatalaga autu. O le afifiga o se pusa palasitika "doy pack" e iai sipa e faatumauina ai le fou o vaila'au pe a uma ona muai tatalaina.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai 4Vita Herbs Afifiga o Meainu Vaila'au, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina 4Vita Herbs Afifiga o Meainu Vaila'au e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. 4Vita Herbs Afifiga o Meainu Vaila'au e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Team Members
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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