Genki Forest Fa'agaioiga Autu: Teuga Fagu Vai Malū by Genki Forest

Genki Forest Fa'agaioiga Autu: Teuga Fagu Vai Malū by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2021

Genki Forest Fa'agaioiga Autu: Teuga Fagu Vai Malū

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Uʻamea Winner in Afifi Category

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Colors

The Design

About Genki Forest Fa'agaioiga Autu: Teuga Fagu Vai Malū

Tusitusiga o le Tusi: O le Genki Forest o se mamanu teuga fagu mo vai malū. O le fagu e faia mai le PET, o se palasitika mama ma manino e tetee atu i fa'alavelave ma fesoasoani e taofi ai le carbon dioxide i totonu. O se mataitusi Saina lapo'a lanu uliuli, na maua mai i faiga tusitusiga anamua, o lo'o tu'u i luga o se vaega laititi papa'e lautele, e maua ai se foliga faigofie ma fa'aonaponei mo le lapela. O le tuaoi o le fagu e mālū, ma o le vaega e lāitiiti aupito o lo'o i le mea e uu ai le lima, lea e fa'aleleia ai le uu manuia. O le tauau o lo'o iai se pona o tafatolu maulalo, ma o le pulou o lo'o lolomiina i ai se aū e fa'ailoa mai ai le vaega e tatala ai. E 67.3 mm le lautele o le fagu ma le 209.25 mm le maualuga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Genki Forest Fa'agaioiga Autu: Teuga Fagu Vai Malū, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Genki Forest Fa'agaioiga Autu: Teuga Fagu Vai Malū e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Genki Forest Fa'agaioiga Autu: Teuga Fagu Vai Malū ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai