Burning Tea Fa'apolokalame Fagu Meaʻai Vai Inu e Genki Forest

O le mamanu Burning Tea Fa'apolokalame Fagu Meaʻai Vai Inu e Genki Forest o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2021

Burning Tea Fa'apolokalame Fagu Meaʻai Vai Inu

na mamanuina e Genki Forest

Tagata Fa'atau: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

12,696

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #119725

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Burning Tea Fa'apolokalame Fagu Meaʻai Vai Inu

O le Burning Tea o se mamanu afifiga mo se meaʻai vai inu lauti ua fagu. O le fagu e faia i le PET, o se palasitika mama ma manino e tetee atu i taia malosi. O le lepeti e tele lava i le lanu uliuli ma le pa'epa'e, ma o se faailoga mumu auro o le afi e maka ai le pito i luma ina ia faigofie ona vaaia le oloa i luga o fata tumutumu i oloa. O le igoa o le fa'apolotiki e faaaoga ai mataitusi ua tusia i le sitaili tuai o tusitusiga aloaia Saina. O le fagu e 66 mm le lautele ma le 220 mm le maualuga. O le ogatotonu ua tosoina i totonu ina ia faigofie ona uu, ma o se faavae e pei o se mama e faaopoopo ai le mautu. O lanu pito i tua e faailoa ai tofo taitasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Burning Tea Fa'apolokalame Fagu Meaʻai Vai Inu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Burning Tea Fa'apolokalame Fagu Meaʻai Vai Inu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Burning Tea Fa'apolokalame Fagu Meaʻai Vai Inu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Fua & Fa'apipi'i: Width 66mm x Height 220mm
Fa'ailoga: Branding, Packaging, bottle, 3D, water
Tekonolosi Gaosiga: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Lu'itau o le Mamanu: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Su'esu'ega: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Fa'aosofia: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Umi o le Poloketi: The project started in June 2017.
Fa'agasologa o Galuega: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Sui o le 'Au: Xiaochen Liu
Chu Xu
Fa'aaloaloga o Ata: Xiaochen Liu