Dodoshine Faasinomaga o Fa'aili by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.
ApamemeaAta Fa'atusa· 2021
Dodoshine Faasinomaga o Fa'aili
Client: Dodoshine
A' Design Award Apamemea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #123740The Design
About Dodoshine Faasinomaga o Fa'aili
Faamaumauga o le Tusi: O Dodoshine ose fa'asinomaga fa'aili na fatuina mo se fa'aili o meafaigaluega e fa'aaogaina ai le tekinolosi fa'amama ultraviolet. O le igoa e faasino i le masaniga a tagata Saina i le tuu o mea i le la e fasioti ai siama, o se faiga e fesootai uma i se olaga soifua maloloina ma le tekinolosi ultraviolet. O le logotype e faavae i luga o se ituaiga o mataitusi mataitusi malosi e leai ni serif, faatasi ai ma ni fa'aopoopoga fa'amatalaga serif e masani ona faaaogaina e fa'aili fa'aofuofu. O le tuufaatasiga e maua ai i le fa'aili se ata la ma sina fa'aofuofu foi. E mafai ona lolomiina le logotype i luga o oloa ma mea faasalalau i le tele aupito laititi e 34 e 10 milimita.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Dodoshine Faasinomaga o Fa'aili, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dodoshine Faasinomaga o Fa'aili e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dodoshine Faasinomaga o Fa'aili e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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