Zhenshiming Ufiufi Mata by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2021

Zhenshiming Ufiufi Mata

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #123744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming Ufiufi Mata

O lenei o se oloa ufiufi mata. O le mataitusi tele E o se foliga masani o siata su'esu'ega va'aiga Saina, ma e masani tagata fa'atau i ai. Ua suia le mataitusi E i se foliga ataata, ma o le mamanu o le upu fa'aperetania "eye" ua fa'aalia i se tusi tasi. E lua oloa e faia ai se galuega va'aiga atoatoa ma e tu'u ese ta'itasi. O se siata va'aiga atoatoa e aliali mai i le itu pe a tatala le pusa, lea e masani tagata fa'atau i ai ma e mafai ona fa'aoga e su'esu'e faigofie le va'aiga. O lea mea e sili atu ai le manaia ma le fiafia o nei oloa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Zhenshiming Ufiufi Mata, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Zhenshiming Ufiufi Mata e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Zhenshiming Ufiufi Mata e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.