O le mamanu XinJiHao 10 Afifiina Lauti e Evan Chen o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2022

XinJiHao 10 Afifiina Lauti

na mamanuina e Evan Chen

Tagata Fa'atau: Bama Tea Co., Ltd

Manumalo o le A' Design Award Auro i le Vaega Afifi

55,399

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #127647

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia XinJiHao 10 Afifiina Lauti

I le faagasologa o le ave i fafo o le keke titi e sefulu tausaga le matua o loʻo teuina i totonu o le fale teuoloa i totonu, e tatalaina e tagata faʻatau le pusa lauti mai le laina koluse auro, e pei o le tatalaina o le tausaga auro o le sefulu tausaga. O le mamanu mauga i totonu o le pusa pito i fafo ma le fa'atagata mauga e tolu-dimensional i totonu o le ulo i totonu o loʻo faʻatusalia ai le mauga na pasia e le lauti i le faagasologa o felauaiga ma le mauga na fanau mai ai le lauti taʻitasi, ma faia ai le Pu & #039;er anamua; lauti se atigipusa ma se manatua tulaga ese.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai XinJiHao 10 Afifiina Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina XinJiHao 10 Afifiina Lauti e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. XinJiHao 10 Afifiina Lauti e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Fua & Fa'apipi'i: 3000mm*3000mm*3000mm
Fa'ailoga: logo，packaging，illustrations，graphics
Tekonolosi Gaosiga: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Lu'itau o le Mamanu: How to combine the quality of "Black Gold Decade" with visual expression.
Su'esu'ega: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Fa'aosofia: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Umi o le Poloketi: The project was launched in Suzhou in March 2021.
Fa'agasologa o Galuega: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Pateni: BamaTea
Sui o le 'Au: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Fa'aaloaloga o Ata: BamaTea