Satine Jersey Afifiga o le Susu e Blackandgold Shanghai

O le mamanu Satine Jersey Afifiga o le Susu e Blackandgold Shanghai o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2022

Satine Jersey Afifiga o le Susu

na mamanuina e Blackandgold Shanghai

Tagata Fa'atau: Yili Group

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

13,862

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #134131

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Satine Jersey Afifiga o le Susu

O le Satine Jersey o se afifiga na mamanuina mo se oloa susu Jersey maualuga tulaga. O le mamanu e faaaogaina ai se sitaili Art Deco e faaalia ai le mamalu ma atagia mai ai le puna mai o le susu. O le pito i tua e ufitia i le lanu meamata Satine ma o le logo e faia i le auro. O ata laina auro e faaalia ai se laufanua Peretania ma se fa'ato'aga susu i Jersey, faavaa i le London Eye. O le igoa o le oloa e tuu i totonu o se ata faailoga sila faaEuropa e faailoa mai ai tu ma aga faaPeretania. O le afifiga i totonu e faia i le pepa auro alumini ma le pusa i fafo e faia i pepa siliva iridescent.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Satine Jersey Afifiga o le Susu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Satine Jersey Afifiga o le Susu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Satine Jersey Afifiga o le Susu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Fua & Fa'apipi'i: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Fa'ailoga: Packaging, milk, premium, China, Jersey
Tekonolosi Gaosiga: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Lu'itau o le Mamanu: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Su'esu'ega: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Fa'aosofia: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Umi o le Poloketi: The project started in February, 2020 and the product is launched in April, 2020.
Fa'agasologa o Galuega: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Sui o le 'Au: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Fa'aaloaloga o Ata: All photos credits to blackandgold Shanghai, 2022.