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Vessi Animation Primary Function: Ata Fa'agaioi o Oloa e Mateus Morgan

O le mamanu Vessi Animation Primary Function: Ata Fa'agaioi o Oloa e Mateus Morgan o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Ata Tifaga.


ArioAta Tifaga· 2022

Vessi Animation Primary Function: Ata Fa'agaioi o Oloa

na mamanuina e Mateus Morgan

Tagata Fa'atau: Morgan Studio

Manumalo o le A' Design Award Ario i le Vaega Ata Tifaga

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Lanu

Le Mamanu

E Uiga ia Vessi Animation Primary Function: Ata Fa'agaioi o Oloa

Book Text: O le Vessi Animation o se ata fa'agaioi fa'asalalauga na faia mo se seevae umi. O le ata fa'agaioi e fa'aalia ai le oloa e ala i elemene va'aia fa'alenatura e feso'ota'i ai le seevae ma le olaga o le tagata fa'atau. O le vai e feso'ota'i ma vaega fa'apitoa o le seevae, a'o ao e fa'ailoa mai ai le mama. O le seevae na fa'ata'ita'i i metotia o le luga malo i le 3ds Max, e fa'aaoga ai ata pu'e e fai ma fa'asino, ma sa fa'aoga ai foliga o pa'u manu. O le fa'ata'ita'iga na faia i le Redshift ma fa'ata'ita'iga i le Houdini. O le ata fa'agaioi na fa'aaoga i luga o le upega tafa'ilagi o le oloa ma luga o ala o fesootaiga lautele, e aunoa ma se tusitusiga fa'amatala.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Vessi Animation Primary Function: Ata Fa'agaioi o Oloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Vessi Animation Primary Function: Ata Fa'agaioi o Oloa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Vessi Animation Primary Function: Ata Fa'agaioi o Oloa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Fua & Fa'apipi'i
1920X1080
Fa'ailoga
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Tekonolosi Gaosiga
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Lu'itau o le Mamanu
The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Su'esu'ega
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Fa'aosofia
We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Umi o le Poloketi
It toke around 2 months to finish
Fa'agasologa o Galuega
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Sui o le 'Au
Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan

Lagolago Tau Tupe

Su'esu'e i Tua Atu o le Designers.org

Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga