Lowen Galuega Autu: Afifiga o le Pia e China Resources Snow Breweries Ltd.

O le mamanu Lowen Galuega Autu: Afifiga o le Pia e China Resources Snow Breweries Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2022

Lowen Galuega Autu: Afifiga o le Pia

na mamanuina e China Resources Snow Breweries Ltd.

Tagata Fa'atau: China Resources Snow Breweries

Manumalo o le A' Design Award Ario i le Vaega Afifi

27,400

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #136751

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Lowen Galuega Autu: Afifiga o le Pia

O Lowen o se mamanu afifiga mo se faasologa o pia. O le mamanu e tuufaatasia ai le tusiata peni, le faatufugaga mezzotint ma le ata pe'a i luga o auala. O foliga fa'afuainumera ma lanu susulu e faailoga ai tofo eseese, e aofia ai le raspberry, le cherry ma le Weissbier, ina ia mafai ai ona iloa vave ma sa'o tofo taitasi. O ata o loo faatusatusa ai foliga fe'ai ma le agamalu e faatupu ai se aafiaga vaaia malosi ma se uiga fa'aagafesootai. O apa e faia i le alumini ma o fagu e faia i le tioata. O se faiga lomitusi auiliili e tausia ai ata uma ia manino ma sa'o.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Lowen Galuega Autu: Afifiga o le Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Lowen Galuega Autu: Afifiga o le Pia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lowen Galuega Autu: Afifiga o le Pia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Fua & Fa'apipi'i: 70 mm x70 mm x17 mm
Tekonolosi Gaosiga: The can is made of aluminum and the bottle is made of glass.
Lu'itau o le Mamanu: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Fa'aosofia: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Umi o le Poloketi: The project started in 2020 and finished in March, 2022.
Fa'agasologa o Galuega: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Faitau le Fa'asalalauga

Lagolago Tau Tupe