Li Beer Afifiga Pia e China Resources Snow Breweries

O le mamanu Li Beer Afifiga Pia e China Resources Snow Breweries o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2022

Li Beer Afifiga Pia

na mamanuina e China Resources Snow Breweries

Tagata Fa'atau: China Resources Snow Breweries

Manumalo o le A' Design Award Auro i le Vaega Afifi

59,800

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #136752

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Li Beer Afifiga Pia

O le Li o se mamanu o afifiga meaalofa mo le pia. O le fagu tioata e maua lona foliga mai le fagu omea Shuang-Er-Ni-Yu na eliina i le nofoaga o le aganuu o Yangshao. O togitogiga i luga o le fogaeleele e pei o galu masani o le vai ma tusitusiga o i'a. Ua fa'aaogāina se metotia fa'ata'atia fa'aopoopo i le afifiga, ina ia mafai ona lagona le fa'ailoga pe a pa'i i ai. O ata matagofie ma mataitusi anamua e fa'aopoopo ai se lagona o le tala fa'asolopito. E tatalaina le afifiga e ala i le saeia ese o le fa'amaufa'ailoga pito i luga. O le mamanu e fa'amanatuina ai le amataga o le tala fa'asolopito o le faiga o le pia i Saina ma le fua fa'asaina masani na fa'aaogāina mo le pia o lo'o i totonu.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Li Beer Afifiga Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Li Beer Afifiga Pia e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Li Beer Afifiga Pia e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Fua & Fa'apipi'i: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Tekonolosi Gaosiga: The bottle is made of glass.
Lu'itau o le Mamanu: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Su'esu'ega: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Fa'aosofia: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Umi o le Poloketi: The project started in 2020 and finished in June, 2021.
Fa'agasologa o Galuega: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.