Bubly Bounce Afifi o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Afifi Competition Category.
UʻameaAfifi· 2022
Bubly Bounce Afifi o Meainu
by PepsiCo Design and Innovation
A' Design Award Uʻamea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Afifi o Meainu
O le Bubly Bounce o se mamanu afifi o meainu mo se laina o vai malū e iai le kefeina. O le afifi e faʻalauteleina ai le laina o vai malū ua i ai muamua ma faʻailoa mai ai le faʻaopoopoina o le kefeina e aunoa ma le siitia atu i le gagana faʻaata o meainu malosi. O lo'o taofia pea lanu mata'utia ma pupula, pa'u, fa'afeiloa'iga fa'afeagaimai ma ata'ata, ina ia fa'aauau ai ona faigofie ona iloa le fa'ailoga. O le mamanu foi e fa'ailoa mai ai le fa'aogaina o tofo e lua i totonu o le meainu e tasi. O le fuafuaga lenei ua fuafuaina ina ia fiafia i ai tagata faatau o loo iai i le taimi nei ma ia iloagofie manino i luga o fata faatau.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Bubly Bounce Afifi o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Bubly Bounce Afifi o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Bubly Bounce Afifi o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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